The products sold by tourism companies both can’t be reproduced or reused. Railways that facilitate transportation. – invested capital that has to pay off. Finding an alternative product for the customer and living with the consequences of overbooking is statistically more economical. Hey sebastian You cannot take the hotel room home – only the small bottles of shampoo and toothpaste. The products/services in the tourism and travel industry are consumed as they are produced. It is always about the experience that the customer makes. Fluctuating Demand 3. The points above are the nature of tourism products. Tourism products can only be consumed at the supplier’s premise. Services cannot be touched, held, tasted or smelt. With regard to transportation, the consumer (tourist) is transferred from his place of residence to where the product is and not the other way around, as is the case for material products and some other services. And you cannot enjoy the alpine sleigh ride in your living room. In my further posts I will discuss traditional marketing measures and social media marketing for this industry and I will slowly approach the ubiquitous ROI. Hotels have furniture, restaurants, TV-sets, laundry-service, pools, saunas etc. Once the train left the station, unused capacity cannot be sold afterwards – provided that it was no time-traveling train. Free Powerpoint Templates Page 1 Free Powerpoint Templates Service characteristic of hospitality and tourism marketing kurniawangilang@yahoo .com 2. When you buy a new computer it is produced and shipped before you see it on the website or at the retailer’s premise. Main services are the main reason that attracts tourists, while secondary services are necessary and complementary to the main services. We summarize   them as follows: .1The impossibility of transporting or storing the tourist product. Hi Morgan. Products of the tourism industry always differ. These are key quality indicators for the customer. ( Log Out /  What is so special about tourism compared to the producing or trading industries? whats about Responsiveness (time), Assurance and Reliability (keep certain level of standard, service, also limite staff fluctuation) and communication in general (complaints, questions to the destination, etc.)? the holiday quality results from personal interactions starting with the information and booking process over the stay up to the journey home. When a hotel room is not booked tonight, you cannot take ‘tonight’ and sell it tomorrow. Air transport service can be replaced by car … etc. .4The possibility of substitution, that is, the replacement of some tourism products with each other, such as means of transport. When a hotel room is not booked tonight, you cannot take ‘tonight’ and sell it tomorrow. It is challenging to deal with the customer perception of the product (the perceived quality) as it is highly affected by numerous uninfluenceable aspects such as weather, construction sites, other customers etc. What do you mean when you are talking about the responsiveness? 8- The multiplicity of production destinations, as tourism is an interconnected and complex industry and contains many services, some of them large and independent in themselves such as the hotel industry, transportation, and all. The products/services in the tourism and travel industry are consumed as they are produced. You have to have good staff because there are a lot of “faces to the customer”. Their travel or residence in the tourist facilities far from their original place of residence. The receptionist, the tour guide, the travel agent, the cleaner …. Probably everybody was already in the situation where you showed your holiday pictures to your family or friends and said “Well, it looked better when I was there. Hotel rooms and cable car seats cannot be warehoused for futures sales. ( Log Out /  There are merely attempts with photographs and video cameras. Is this the same as the characteristics of tourism products? Change ). Change ), You are commenting using your Twitter account. Some of them referred to other sources again. Some of the important characteristics of services are as follows: 1. Hence, these are challenges and opportunities for the industry. Originality, consistency, location etc. Service quality management in hospitality, tourism and leisure Tourist generates business in a country and plays a key role in achieving the socio-economic goals of development plans of the nation. Intangibility 4. Customer service and the customers’ need of consistency and reliability exists in every industry and it’s getting more important through the customers’ power in social networks. There is a recessionary season, as the tourist demand decreases due to several factors, and it may be completely absent, such as the demand for hotels in coastal areas in the winter. Unlike tangible products where the customer buys certain features, production quality, durability etc. Talking about hotels and other accommodations there is usually a big capital lockup in the assets. This is most defining feature of a service and that which primarily differentiates it from a product. hey Sebastian, thanks for your thoughts and engagement! Tourism services differ in importance to the recipient of the service, including main and basic services and secondary or side services. Service characteristic of hospitality and tourism marketing 1. Through the provision of services, tourism plays its role in disposing of tourism products and What are the tourist servicesmeeting the needs and desires of local and foreign tourists for comfort, treatment … etc. The consumption of that computer – using it – takes place after purchase at your home. Tourism activity is a service activity that depends heavily on the human element, unlike other sectors that have known technological development so that they depend on mechanization in their production, and the human element performs in tourism activity.”  The role of the main pillar on which the sector depends in achieving its goals. The tourism product cannot be stored, forcing the tourism service provider instead of his best efforts to bring the largest number of tourists. Characteristics of tourism services Tourism services have a set of characteristics, including what they have in common with services in general, and some of them are characteristic of them alone as a tourism product.


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