Have your visitor read the verse out loud. And then you feel like you’re a bit mental for listening. Deborah Clark: How I think about it as a businessperson or somebody looking at how we’re growing this business, I do think about affinity and I think differently about our news programs, which we podcast so that the audio programs are also available as podcasts. Amazon’s been very supportive in that and has helped give us a lot of promotion and we’re the number one business skill, but we’re also in the top 100 of all skills and that’s pretty compelling to break through in that space I think is big. Deborah Clark: Yeah. Deborah Clark: Anyhow, that’s sort of a random riff, but I’d say there’s no one brand that I go to now to look to. Don’t ask me what was on it. It … I think that’s been a really interesting challenge and opportunity and probably mostly opportunity for public radio and public broadcasting because for many years we have had the monopoly on producing high-quality audio. Then take out a napkin or a piece of scratch paper and draw a large box. Does audio storytelling differ from other mediums? They’ve started to throw in digital as kind of an add-on. MailChimp was one of the early sponsors for Serial and I remember being really aware of that as I followed Serial through that first season in particular, I thought, “Oh, good for them,” because nobody knew Serial was going to be that, and I thought, “Oh, good for them for supporting this thing that is great that I love to listen to,” and, “Oh, I wonder what kind of company they are?”. Why is this? Deborah Clark: Thank you. Deborah Clark: Oh, gosh. They were sort of early, they did very niche building, and now I think you’re seeing them kind of turn over and I’m not sure where they’re going to land, but I think there’s a lot of different players that are coming in to the game, but it’s not going to stay that way. I think that it’s going to end up with a few really dominant players. I came back about 10 years ago and in the last few years have really focused on taking Marketplace from what it’s been, which is a suite of radio programs, into creating a multi-platform enterprise and that includes, although isn’t limited to, of course, podcasting. How we think about it is trying to be at the front of those. EMBED. Contact us for immediate crisis assistance. Deborah Clark: Well, that’s a long story and probably a lot of it is boring. Advanced embedding details, examples, and help! SHOW NOTES. In a tech startup, how do you get from an idea on the back of a napkin to a fully functioning product? Back of the Napkin is the "how" and "why" of communicating with your customer, team or prospect. I think looking at some of those places, I think Slate was really early into the podcast space and then has done their stuff through Panoply. What do you think? Candy Peterson: You’ve got brands that are toying with both three second gifs, depending on how you like to call them, and then on the other side we’ve got podcasts which are averaging around 45 minutes. If you wanted to do that and have any kind of, it is about value, you came and did it on public radio. He’s done a lot of things on politics, especially leading up to the midterms. Candy Peterson: In addition to the evolving landscape of media outlets, it’s been interesting to watch the evolution taking place with monetization of podcasting and how brands are beginning to use it as a legitimate ad channel. Listen on Apple Podcasts JUN 4, 2020 Like most people, I really love that true crime stuff. Start a TV show on YouTube. This is my second time at Marketplace. So that alignment’s really interesting. Candy Peterson: I’m your host, Candace Peterson, global managing director of brand marketing at FleishmanHillard. I think that’s a piece of what’s so attractive. Deborah Clark: There’s 33 smart speakers currently in circulation. I hadn’t thought about that. It is a relationship in long form that doesn’t exist in the short form. I just haven’t gotten to it. I love the In the Dark franchise. Thank you very much.” Anyway. As the title suggests it is a very visual book with many images, acronyms and approaches on how to draw and have a conversation versus death by powerpoint. Deborah Clark: I truly remember actually thinking that. As traditional media continues to fracture brands are looking elsewhere to reach customers. With this great divide, what in your opinion makes the longer content format so special? I guess he’s a documentary filmmaker up there and has in the last few years started taking his long form storytelling and moving it into podcasting. You mentioned a couple that …. I think a good podcast, speaking of my own interests, I range from … I like hearing smart people talk. That hasn’t changed too much over the years. For general inquiries, email our corporate headquarters. There’s a bit of a debate these days about what storytelling format actually reigns supreme, short or long form. Candy Peterson: You mentioned Adam Grant and Ben Shapiro. I think in the digital underwriting space they’re constantly evaluating, pivoting, switching how they’re looking at partnerships. Deborah Clark: But really, platform aside, it’s really about growing Marketplace with an eye toward where the audience is and that’s actually at the heart of the podcast revolution is that audiences are driving. Look at all this good stuff,” because the audience has gone there. I don’t even know what all those other ones are. podcast_unwound_21-the-back-napkin_1000393963626_itemimage.png . It’s really interesting to see those marriages happening and the ones that are doing it well are the ones we remember that you’re able to have that recall after listening to Serial from a number of years ago. Deborah Clark: I wish I could actually tell you that I remember him saying that, but it was not on my radar whatsoever. Post a new podcast episode every Monday. I was really surprised to hear, it was a good reminder that just trying to ask questions that regular people have is actually just a really powerful way to give information. He doesn’t try and come off like he’s an expert. Welcome, Deborah and thank you for hosting us at the Marketplace L.A. studio. By traversing through the 6 "W" questions (i.e. What was your initial reaction? I think a good example, not of that because he’s actually not awkward at all, but this Jonathan Van Ness from Queer Eye has a podcast called Getting Curious, and boy, that guy is just, he’s charismatic, he’s not a journalist, and he brings on people that, some of it is sort of light and fluffy, but then he’ll bring on some scientist to talk about brain research and you’re just like, “What the … ?”. He has gone out and found a company that he thinks reflects those values. Candy Peterson: Yes. So as big as those numbers are that you shared about how many people are listening, think about how many more are not. Thanks for listening. Deborah Clark: I’m writing both of those down. The first was on Nixon and Watergate and the second was on Clinton and the Lewinsky incident and again, using that long form to really tell, to bring sort of chapters to that story that made me want to come back. As the person who’s got her finger on the 15-second skip button, take somebody like, there’s an organizational psychologist called Adam Grant who has a podcast. The premise of the book, which I agree with, is a pen and paper … They also announce the winner of the vintage watch giveaway. Maybe I’m weird. Flag this item for. We did a very quick sprint development launch of an Alexa, Google, Make Me Smart, and we moved aggressively to do that because we want to be in that space early and we want to be able to iterate now and see where it’s going to go.

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